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Uncommon Transport Campaign #2

Client: Greyhound and Peter Pan Bus Lines

Agency: HCK2 Partners

Uncommon Transport Campaign #2: Web Site, Online Ads (sponge cell, banner, expandable, Facebook), Kiosks, Bus Shelters, Billboards

Extension of Campaign #1, with custom photo shoot. Personas were created to speak to different riders. The focus here was to inform riders that this type of transportation is better than you would expect, no matter who you are or why you travel. Web site was awarded Silver in the 2011 Davey Awards, Web site category.

Uncommon Transport Campaign #1

Client: Greyhound and Peter Pan Bus Lines

Agency: HCK2 Partners

Uncommon Transport Campaign #1: Bus Shelters, Web Site, Online Ads (sponge cell, banner ads, Facebook), Mobile Billboard, Rail Sheets,

The Uncommon Transport campaign was developed for a pool marketing initiative for Greyhound and Peter Pan Bus Lines through HCK2 Partners. Launched in the Northeast U.S., it aimed to inform riders of the co-op initiative and the amenities the buses offer. A fun, dynamic approach was used to garner attention of younger riders. This first campaign melded existing photography with our newly invented look/feel.


A Family of Annual Reports

Client: Energy Transfer Partners

Agency: HCK2 Partners

Regency Energy Partners, Energy Transfer Partners and Energy Tranfer Equity came to HCK2 Partners requesting a family of annual reports. I was involved in the art direction of all three reports as well as the full design of the Regency Annual Report. All three ARs were to have a "family-feel" while being able to stand on their own. The same uncoated paper stock was used for all three pieces, as well as brilliant photography, bold colors and grid-like structures. Work is ©HCK2 Partners.

Rusty Beagle Sports Grill

Client: Rusty Beagle Sports Grill

Agency: Mezar Studios

Identity and supporting materials designed and developed for Rusty Beagle Sports Grill, a family-oriented sports bar and grill in Lewisville, TX. Look/feel needed to be fun, family-friendly and incorporate a depiction of the client’s dog, Rusty, in the logo. Pieces designed and developed by me include the logo, main and to-go menus, business cards, punch cards, web site (temporary landing page) and outdoor signage.

Bridalicious Boot Camp by The Knot... and Me!

Client: The Knot and Doug Rice

Agency: Mezar Studios

You might remember a couple years back, I designed a DVD set for Doug Rice's Bridalicious Boot Camp. Well, Doug has recently been hired by The Knot to be their Personal Trainer/Health and Fitness Guru Guy, so I got to do it again! This time, for one of the largest companies in the world! Or close to it.

So far the DVD wrap, disc facings, menus (on the DVD), DVD postcard insert, e-Books and action icons/logos have all been designed by yours truly. This has really been a cool project to work on, and seeing it all come together is magical!

The DVD is set to release on April 5, 2012! Order this awesome DVD today!